PRIMARY COLORBrand Execution & Print Production
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  Dallas, TX · Since 1996

Your brand,
made real.

Primary Color is the manufacturing arm of your marketing department — one partner for retail POP, packaging, in-store displays, and so much more.

FIG. 01 — HOW WE WORK
01 DISCOVERY & PLANNING Goals, specs, schedule 02 DESIGN & PROOFING Concepts, proofs, sign-off 03 PRODUCTION & DELIVERY Print, pack, ship
DISCOVERY → DESIGN → DELIVERY
The One-Stop Shop

Full-service. A true partner.

Packaging. In-store displays. Trade show materials. Fulfillment. Most marketing teams piece this together across separate specialists — different timelines, different color calibrations, different points of contact. Primary Color is full-service: we do it all in one place, from one PO, with one team accountable for the whole program.

We're not a print shop that also does displays. We're the production partner that takes a brand's marketing vision and manufactures every physical touchpoint a customer actually sees — the label on the shelf, the display at the end of the aisle, the banner at the trade show booth.

Capabilities at a glance
National rollouts to thousands of sites.

Offset & Litho
Digital & Large-Format
Finishing & Fulfillment
30 YEARS · DALLAS, TX  ·  1 JOB → MILLIONS
Capabilities

Concept to shelf, under one roof.

Offset and digital printing — plus the finishing and fulfillment to take a job the rest of the way.

01 / OFFSET

Litho & Offset Printing

High-volume, color-consistent printing on paper, board, and plastics.

02 / DIGITAL

Large-Format Printing

Flatbed and roll-to-roll up to 128", fast turns, short runs, vehicle wraps and rigid substrates.

03 / FULFILL

Finishing & Fulfillment

Die cutting, kitting, pick-to-light, shipped direct to store.

Proof

Built for national rollouts.

A sample of programs shipped at scale.

4,000Kits Produced

A national retail-chain program announcing an over-the-counter status change — gondola archways, floor graphics, and counter displays.

200Store Rollout

A seasonal lawn & garden program, sketch to finished product — Primary Color managed every material and hardware selection.

2,000Dealer Locations

A national dealer-network kit in foil and metallic ink, produced for a powersports manufacturer.

Let's Talk

Ready to go
full-service?

Tell us what you're building — we'll tell you how fast we can get it to shelf.

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