What began as TGM Marketing in 2001 has grown, through a series of mergers and acquisitions, into Primary Color — the full-service brand execution company behind the labels, displays, and marketing materials brands put in front of real customers.
We are a brand execution company. We take a brand's marketing vision and manufacture its physical and visual customer touchpoints — from the product label to the in-store display to the trade show banner. We're a one-stop shop.
Most brands piece their physical marketing together across separate specialists. We're a full-service partner that does all of it in one place — offset, digital, and large-format printing, full finishing, and the ability to kit, pack, and ship directly to store locations or distribution centers, under one roof, from one team.
A beverage brand, for example, can come to us with their brand standards, and we'll produce everything from bottle labels and folded cartons to floor displays and trade show backwalls — with consistent color, one partner, and one PO.
Clients choose us because we simplify the execution of physical marketing. With one partner managing packaging, displays, event materials, and fulfillment, brands gain greater consistency, better coordination, and a more efficient path from concept to delivery.
From design language to color to messaging.
An optimized cost structure.
Proactive discussions around capabilities and new ideas.
Alignment on timelines, seasonality, and expectations.
Primary Color is a veteran-owned business with roots going back to 2001. What started as TGM Marketing grew through a series of mergers and acquisitions — the Mazer merger in 2005, Garden Marketing Group established in 2009, and the Primary Color and DG Print and Pack acquisitions in 2015 — into the single, full-service production company we are today. Along the way we've built out offset and digital printing, in-house finishing, kitting, and fulfillment, while staying true to what got us here: doing the work ourselves, in-house, so we can guarantee the quality and the timeline.
Today, Primary Color runs national programs for consumer brands at retail — and, through our Horticulture division, GrowerTags, serves growers and nurseries across the country.
TGM Marketing established.
Mazer merger.
Garden Marketing Group established.
Primary Color acquisition.
DG Print and Pack acquisition.
Primary Color operates from a single facility in Dallas, Texas, where offset and digital printing, plus finishing and fulfillment, all happen under one roof. That's what lets us hold color consistent across every process and hit tight timelines without waiting on anyone outside the building.
Primary Color is a growing, in-house production team in Dallas, Texas — press operators, finishing and fulfillment staff, account management, and more. We currently have 2 open roles.
Meet the people who'll actually run your program, or tell us what you're building.