This Privacy Policy explains how Primary Color, Inc. ("Primary Color," "we," "us," or "our") collects, uses, and protects information when you visit primarycolorinc.com (the "Site") or otherwise interact with us online. It does not cover information we collect from clients through separate business agreements, purchase orders, or offline channels.
Information you give us directly
- Contact / quote request form: name, company, email, phone number, project type, estimated quantity, project details, and any reference files you choose to upload.
- Job applications: our Careers page directs applicants to email a resume and portfolio to careers@primarycolorinc.com. That information goes directly to our inbox via your own email provider — it is not collected or stored by the Site itself.
- General inquiries: anything you send to info@primarycolorinc.com or by phone.
Information collected automatically
- Standard web server logs (IP address, browser type, pages visited, referring page, timestamps).
- Cookies and similar technologies, as described in Section 3 — only after you consent, where consent is required.
2. How We Use Information
- To respond to quote requests and general inquiries, and route them to the right team member.
- To operate, maintain, and improve the Site.
- To understand aggregate site traffic and usage patterns (only with analytics cookies enabled).
- To comply with legal obligations and protect against fraud or misuse.
We do not use information submitted through the contact form for unrelated marketing without your consent, and we do not sell personal information.
3. Cookies & Tracking Technologies
The Site uses a small cookie banner to ask for your consent before loading anything beyond what's strictly necessary to run the page. We recognize three categories:
- Strictly necessary — required for the Site to function (e.g. remembering your cookie preference itself). These don't require consent and can't be turned off.
- Analytics — help us understand how visitors use the Site (e.g. Google Analytics), so we can improve it. Only loaded if you click "Accept."
- Advertising — used for retargeting or measuring ad performance (e.g. Google Ads, Meta Pixel), if and when we run such campaigns. Only loaded if you click "Accept."
You can change your choice at any time using the "Cookie Preferences" link in the site footer, which reopens the consent banner.
4. Third-Party Services
We may use third-party service providers to help operate the Site and understand its usage, which could include website hosting, analytics (e.g. Google Analytics), and advertising platforms (e.g. Google Ads, Meta). These providers may set their own cookies and process data under their own privacy policies. Update this section with the specific vendors once analytics/ad tools are actually implemented.
5. Data Sharing & Disclosure
We do not sell your personal information. We may share information with:
- Service providers who perform functions on our behalf (e.g. hosting, analytics), under confidentiality obligations.
- Legal or regulatory authorities, if required by law, subpoena, or to protect our rights and safety.
- A successor entity in the event of a merger, acquisition, or sale of assets.
6. Data Retention
We keep contact-form submissions and inquiry records as long as reasonably needed to respond to your request and for our internal business records, then delete or archive them. Analytics data (if enabled) is retained according to the relevant provider's default retention settings unless we configure otherwise.
7. Your Choices
- Cookies: accept, decline, or change your preference any time via "Cookie Preferences" in the footer.
- Your information: to ask what information we hold about you, or to request correction or deletion, email info@primarycolorinc.com.
8. Children's Privacy
The Site is intended for business audiences and is not directed to children under 13. We do not knowingly collect personal information from children.
9. Security
We use reasonable administrative and technical safeguards to protect information submitted through the Site. No method of transmission or storage is 100% secure, and we cannot guarantee absolute security.
10. Changes to This Policy
We may update this policy from time to time. The "Last updated" date at the top of this page reflects the most recent revision. Material changes will be reflected here.
Primary Color, Inc.
9239 Premier Row, Dallas, TX 75247
info@primarycolorinc.com · 214-630-8800